Story

Home of Hella is my love letter to The Bay. I was born in SF in 80's and raised in Vallejo during the 90's by hard working Filipino immigrant parents. San Jose & Oakland were also pivotal work/living destinations through my college & young professional years. The entire Bay Area has informed my unique perspective & appreciation for the global impact this place influences. My artistic interests began with a love for sports team logos, album covers & calligraphy/graffiti culture. I gravitated to the concept that a logo graphic on an article of clothing is a moving canvas that can serve as a form of self-expression, an identity symbol for a sub-culture/ community, as well as a conversation piece that creates an opportunity for connection. Home of Hella is a timeless mixture of nostalgic Bay Area sports and music references. As well as an exploration of new graphic design representations to remind the diverse multicultural people of The Bay & the World, just how dope we are. 

-RI